Max Fusion: Where Performance Meets Play
The dog toy that started with a question nobody else was asking: what if the most trusted material in athletic performance could become the safest, most durable toy your dog has ever had?
Made with Nike Grind rubber. Built for the dogs who never stop.
About Max Fusion
Max Fusion was built on an idea that sounds simple once you hear it, but nobody had done it before: take Nike Grind, the recycled rubber that goes into the world’s most demanding athletic surfaces, and combine it with pure, natural rubber to create a dog toy that performs at a completely different level than anything on the pet market.
The result is a toy that is tougher than standard rubber, safer than synthetic alternatives, and built with the same material philosophy behind products that professional athletes trust with their performance. If Nike Grind can handle a basketball court, it can handle your dog.
Every Max Fusion toy is manufactured to a standard that most pet product companies do not attempt. The materials are traceable. The construction is built to last. And the dogs who get their teeth into one tend to make their preference very clear.
Brought to you by Arlee Home + Pet, we are devoted to making pets’ and pet parents’ lives more enjoyable with stylish, functional, and deeply durable products. Made with Nike Grind recycled rubber. Blended with pure, natural rubber. Made for dogs who play like they mean it.
Innovation & Technology
Most dog toys are made to a price point. Max Fusion is made to a standard.
The innovation at the heart of every Max Fusion toy is the material itself. Nike Grind rubber is a recycled performance material used in world-class athletic facilities, tracks and courts. It is engineered to absorb impact, resist wear and perform consistently under the kind of sustained pressure that would destroy ordinary materials. Blended with pure, natural rubber, the result is a compound that brings together resilience, flexibility and safety in a way that synthetic rubber alone cannot replicate.
The manufacturing process behind Max Fusion reflects the same commitment. Precision mixing ensures every toy has consistent material properties throughout, not just on the surface. Quality control is built into the process, not applied at the end. The construction is designed to resist the specific ways dogs actually destroy things: sustained chewing, repeated impact, aggressive tugging.
The pet industry has not seen this material combination before. That is not an accident. It took the right partnership and the right manufacturing process to make it work.
Engineered for action, designed for health
Advanced athletic rubber repurposed for your dog’s daily routine.
Max Fusion toys leverage the exact performance characteristics found in Nike’s premium rubber formulations. Utilizing a mix of post-industrial manufacturing offcuts and recaptured post-consumer rubber, these toys are engineered for incredible sound and force absorption during heavy drops and high-impact retrieval.
Because Nike rubber formulations utilize 90% environmentally preferred rubber, you can trust what goes into your dog’s mouth. Furthermore, our material blend features exceptionally low liquid absorption, meaning the toys resist absorbing slobber, moisture, and outdoor wetness, making them easier to clean and highly resistant to deterioration over time.
Whether your dog is a casual fetcher or an aggressive chewer, Arlee’s Max Fusion toys are uniquely shaped to satisfy four core behaviors:
Interactive Play & Retrieval
Balanced weight distribution for unparalleled airborne distance and unpredictable bounces.
Chew & Dental Stimulation
Resilient textures that massage gums and help clean teeth without breaking down.
Treat Release
Cleverly designed cavities to hold kibble or spreads, keeping your dog mentally sharp.
Training & Toy Recovery
High-durability materials built to withstand repetitive, high-drive tracking and retrieval drills.
Sustainability & Values
Nike Grind rubber repurposed. Natural rubber sourced responsibly. A toy built on materials that were made with purpose. There is something worth saying about what goes into a Max Fusion toy before it ever reaches your dog.
Nike Grind is recycled rubber, material created by the regeneration of manufacturing scrap and end-of-life footwear, giving a second life to materials that demand the same performance they were originally built for. Combined with natural rubber sourced from responsible suppliers, every Max Fusion toy carries a material story that most pet products simply cannot tell.
This is not a sustainability claim bolted onto a marketing page. It is the foundation of what Max Fusion is. The choice to build with Nike Grind was a performance decision and a values decision at the same time, proof that the two do not have to be in conflict.
Better materials. Longer lasting products. Less waste over time. Better for the dogs. Better for the planet they play on.
